Good post today on Mashable about how to communicate your wants and needs to a web designer.

Executive summary:

• Look at other websites and decide what you like — especially when it comes to functionality. Explain to your designer why you like the navigation, font size, layout etc..
• Keep focussed on your content – text, images, video etc.. Many website projects fail because a designer completes the site, but the client never manages to produce the text for the site. Or when the content is produced, it does not fit into the design. Before starting a web project, figure out what information you want to present. Divide it up into a hierarchy and create a sitemap (or list of pages). If images or video will go with the text, make sure the designer knows about them.
• Let your designer guide you. “You don’t come in to the office of a surgeon and say, ‘I want this kind of cut, and I want you to do this many stitches’. You come in bleeding, and let the man fix you.”

Read the full post here.

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