How does Justin Beiber do it?

September 7, 2010


Justin Beiber is the latest teen boy singing sensation. He isn’t that interesting as a musician (unless you are a 12 year old girl) but he is fascinating as a study in social media.

Justin was discovered on You Tube. He posted videos of himself singing online and was discovered by an associate of the singer Usher. In the blink of an eye, he was suddenly a celebrity.

If you are on twitter, you may have noticed that Justin Beiber, or some variation is often listed as a trending topic. Usually, this means he did something, or something happened to him. But when it comes to Justin Beiber, it only means that he fans have mobilized to get him into the top spot by all agreeing to tweet about him at the same time.

The other thing that makes him a Twitter celebrity is that he is great at tweeting. By all accounts, he does his own tweets rather than having someone do it for him. And he doesn’t just broadcast information to the masses. He engages with them by retweeting, following his fans back and replying to their tweets.

Check out his twitter at and I suggest reading this article about him for more info about his success online and offline.

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