Yahoo wrote an excellent style guide that gives tips on how to write for the web. See it here .
My favorite tips?
Does your content pass the “heading test”? Scan an article reading only the headings. If you can understand the flow and substance of the story, your content passed the test. If something seems confusing, you may need to rewrite the headings or even reorder some paragraphs.
… as a content creator, your best SEO techniques are (1) to write information-rich copy that people will want to read and link to and (2) to figure out which words people are likely to use in searches, and then embed those keywords throughout your copy.
Yahoo also gives an example of some copy before and after search engine optimization. This is a helpful guide that all website owners should read!
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