The Met Gets Modern

November 19, 2014

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One of the last places you expect to find the future is at a museum. But that’s where Team Agile went looking for it this past Friday night. Among the centuries old sculptures, paintings, and donated money, Sree Sreenivasan, a long time professor at Columbia’s School of Journalism, was giving a talk on the digital  … Read more

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flurgleburgl

September 4, 2014

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What is a flurgleburgl? Its nothing. I made it up. I has no meaning what-so-ever. So why am I writing a blog post about it? To prove a point. This page is the #1 ranked page for flurgleburgl. Go ahead. Google it. I have achieved a #1 ranking. Woo! So what? No one ever searches for flurgleburgl. Furthermore,  … Read more

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Same password for everything, what could go wrong?

August 4, 2014

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Do you use the same password for everything? Please stop. If you use the same password for everything, if someone gets your username and password for one account, they have it for all of your accounts. Your username, in many cases, is your email address. Anyone, it doesn’t even have to be a hacker, can  … Read more

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Should you put a carousel on your homepage?

November 7, 2013

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According to the Neilsen Norman Group, no. They annoy users, reduce visibility and just plain do not work. This is a very interesting topic for me because we get a LOT of requests for carousels. Usually, the client wants to promote a few things on their homepage and carousels are a great way to save  … Read more

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My company will never blog

October 30, 2013

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Some companies just don’t feel like they can blog. They have difficulty coming up with ideas. They feel that they are repeating themselves. Some clients tell me that their superiors at their companies are not comfortable with the medium because they find it to be informal or too spontaneous. Your company might need to run  … Read more

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What is a customer thought journey?

October 28, 2013

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What is a “customer thought journey” also known as a buyer’s journey.  The concept is very simple. For each of your target personas, put yourself in your prospect’s shoes and write out the steps they took to become a customer. I will map out my thought journey for a recent purchase of software for AB testing  … Read more

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Do this today to reduce your bounce rate

October 25, 2013

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What is a bounce?  A bounce is when someone comes to your site and looks at just one page and then leaves the website. The bounce rate is the percentage of visitors that bounce. Take a moment to look at your Google Analytics. You probably have a bounce rate that is over 50%. Think about  … Read more

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How do I get people to visit my site?

October 21, 2013

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Our clients come to us and they tell us that they want a great website. They usually have 10-20 pages of content, a design idea in their head and they are just looking for the perfect vendor to make it a reality. We love helping clients do just that, but we also know that a  … Read more

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