Your keyword approach is outdated

September 10, 2015

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Ask yourself, what have you typed into search engines lately. Do you often perform one-word searches? How about two? My guess is that your search queries are getting longer and longer — in fact, they are probably questions and full sentences that start like this: How do I… Where can I.. What is… Furthermore, with  … Read more

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Google Design

September 1, 2015

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I’ve always hated the Google logo. Today, they launched a new updated version of their logo and it’s fantastic. Even better is their article explaining their process in creating the logo.  It’s a great read.  My favorite part of the article is how Google tested their new logo for maximum legibility on all mediums. We  … Read more

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Think beyond the homepage

July 3, 2015

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We feel that companies generally spend too much time on their homepages. They try to make sure that the homepage has everything on it and homepages tend to be cluttered. Many executives look at the homepage as a poster or flyer for their company and spend little time focusing on the interior pages where most of  … Read more

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Let’s talk about your image file names

June 3, 2015

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Do the images on your site have file names like this? If so, you are losing out on an opportunity to improve your search engine ranking. Search engines like Google can’t tell what is in that image. Google will use the file name, alt tag and the content of your page to make a guess  … Read more

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Mobilegeddon

May 10, 2015

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Users of Google’s Search Console (aka Google Webmasters Tool) received messages letting them know that their sites should be made “mobile-friendly” by April 21, 2015. This is the first time that I can recall that Google actually told us what to do. Most of of clients already had responsive websites and “mobilegeddon” had no impact.  … Read more

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Why marketers should worry about bad password practices

April 3, 2015

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We learned a lot about security from our client RazorPoint. People are lazy with their passwords. Common weak points include: Weak passwords – you know what I am talking about M@ry123! Using the same password for everything – if a hacker gets one of your passwords, they can probably gain access to dozens of systems because of  … Read more

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WordPress Plugin Review – Sucuri

December 1, 2014

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Uh oh. Your WordPress site got infected with malware. How do you prevent it from happening again? I have to admit, keeping up with security is hard. Like backups, strong passwords and other technology best practices, monitoring security is a total pain. Which is why I have started recommending sucuri’s firewall product to all of  … Read more

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