Should you put a carousel on your homepage?

November 7, 2013

By

According to the Neilsen Norman Group, no. They annoy users, reduce visibility and just plain do not work.

This is a very interesting topic for me because we get a LOT of requests for carousels. Usually, the client wants to promote a few things on their homepage and carousels are a great way to save space and add some movement.

Nielsen Norman’s study could not be more clear. Don’t do a carousel. Here are some highlights from the article:

  • Users ignore design elements that look like ads
  • Users do not respond well to clever marketing content
  • Accordions and carousels should¬†show a new panel only when users ask for it
  • The probability that users will spot the item they want is drastically reduced when only one thing is displayed at any given time
  • Because it (the carousel) moves, users automatically¬†assume that it might be an advertisement, which makes them more likely to ignore it.

Read the full article here.

What should you do instead?

Nielsen Norman don’t give a lot of suggestions in the article, but here are our thoughts in order of simplicity:

  • Pick on thing to promote at a time. Consider it to be a campaign. Run the banner, track the clicks and then assess the success of the banner at the end of the time period that it runs.
  • Randomize your banners. Show a different banner on each page load.
  • Employ split testing (aka AB test). Split your visitors into groups randomly. Show each a different banner and see which performs the best (gets the most clicks).
  • Use a software like HubSpot to serve up the banners as a smart CTA or as smart content and target the user. For instance, if the user is already a customer, show banner A, if a user is in the middle of the sales funnel, show banner B and so on.

 

A lot of young couples who are facing variant soundness problem, such americans can get medications from the Web without order. Luckily many sicknesses can be treated. Such preparation may also be used for purposes not listed in basic short guide. If you are engaged in finasteride online, you probably would like to learn about http://finasteride.me/finasteride-for-women.html. Did somebody tell you about buy propecia online? Divers article describe it as he. There are variant patterns of alopecia with divers causes. Mostly to diagnose a soundness problem, the soundness care occupational will begin with a thorough history of diagnostic. Along with their utility effects, most medications, even so, can cause dangerous side effects although ordinarily not everyone experiences them. This curing is for you only. Never give your remedies to other humanity even if their condition appears to be the same as yours.


  Tagged with: