Do this today to reduce your bounce rate

October 25, 2013

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What is a bounce? 

A bounce is when someone comes to your site and looks at just one page and then leaves the website. The bounce rate is the percentage of visitors that bounce. Take a moment to look at your Google Analytics. You probably have a bounce rate that is over 50%. Think about it. Half of the people come to your site, look at one page and then leave!

When is a bounce not a bounce?

There are a lot of reasons why a user might bounce, but there is one simple trick that you can employ to make sure that a bounce is truly a bounce. Imagine a visitor conducted a search on Google and came to your site where you share a solution to their problem on your blog. They read the post and they employ your solution. They are thrilled. And then the move on. Is it really fair to call this visit a bounce? I don’t think so.

A common technique for this scenario is to break the post up into multiple pages. The visitor reads the beginning of the post and if they are engaged they will click on a button for the next page. Once they click, that user is no longer a bounce.

In WordPress, to paginate your post, insert the <!–nextpage–> quicktag. Note, this is not the same as <!–more–>. This post that you are reading has a nextpage tag included so you can see how it works. You can use the nextpage tag as many times as you want in a post.

If the tag is not working, it means that your WordPress theme is not setup to handle post pagination.  You can try installing a plugin to fix, or you manually edit single.php and insert the tag <?php wp_link_pages(); ?>.

If you need help, drop us a line and we can include the correct code in your theme for you.


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