A term that marketers often use when discussing a website’s effectiveness and SEO is bounce rate. The bounce rate, according to Google, “is the percentage of visits that go only one page before exiting a site.” If there’s a high bounce rate for your site, it could mean a few things. Do you only have a one page site? (Because, well, there would be nowhere to go after that.) If not, your design might be flawed in its functionality to lead users to other content and pages.
This means that the people who land on your page are not engaging with the overall site. This is an issue for your site’s SEO within search rankings.
How Do You Measure Bounce Rate?
There are many tools to effectively measure bounce rate on your site. First and formost is Google’s tracking system, Google Analytics. You can find bounce rate by clicking the “Audience” tab on the left-hand sidebar. Then click “Behavior” and “New vs. Returning.”
While there’s no predetermined number percentage to say what’s a good bounce rate, if more than half the people to your site are leaving before clicking to other information, there needs to be improvements made to your site’s content and functionality.
Here’s an interesting story from Slate’s Farhad Manjoo about people’s reading and engagement behavior on the web.
You Won’t Finish This Article [Slate]
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